JEKBEE & Rockar - Case Study
CASE STUDIES
DRIVING GROWTH BY TAKING ACTIVATION UP A GEAR
COMPREHENSIVE CAMPAIGN SERVICE FUELLED SIGNIFICANT INCREASE IN REVENUE.
WHAT WE DID
THE BRIEF
Rockar is a world-leading automotive e-commerce platform that gives customers the power to do everything they can do in a dealership, from the comfort of their own home.
An industry pioneer in modern car retailing, the company wanted to put even more miles between itself and the competition by reaching new audiences, capturing their attention, and then driving them through the full marketing funnel.
OUR APPROACH
Thorough analysis of Rockar’s current strategies to pinpoint problem areas. A comprehensive restructure followed, with a focus on current advertising campaigns; to make sure they were firing on all cylinders.
Once fully optimised, we honed in on other areas of the business, leveraging the strength of the brand to amplify its position, while creating the most efficient pathway to further success.
This saw the JEKBEE hive working its full-service magic, pulling together strategic support, data analysis, CRO, and multi-channel activation, to make sure we were consistently ‘right place, right time’, ready to drive returns at every opportunity.
Four years on from the start of their JEKBEE journey, Rockar is now Jaguar Land Rover’s number one dealership in the UK.
THE RESULTS (AND STILL COUNTING …)
revenue growth
increase in conversion rate
growth in customer base
“OVER THE LAST 5 YEARS OF WORKING WITH JEKBEE, WE HAVE SEEN YEAR ON YEAR GROWTH IN OUR FOCUS AREAS AS WELL AS MUCH GREATER COST EFFICIENCY, AND CUSTOMER LIFETIME VALUE NUMBERS, WE THOUGHT WOULD TAKE MANY MORE YEARS TO ACCOMPLISH. THE JEKBEE TEAM IS AN INTEGRAL PART OF OUR DIGITAL OPERATION FROM FIRST INTERACTION TO PURCHASE AND THEN LOYALTY. WE HAVE NEVER BEEN SO WELL-INFORMED OF THE PULLS AND LEVERS WHICH MAKES US THE MOST APPEALING ONLINE CAR RETAILER, AND OUR PLATFORM IS OUTPERFORMING PREVIOUS MONTHS AND YEARS CONSISTENTLY. OURS IS A RELATIONSHIP BUILT TO LAST BASED ON TRUST, COMMUNICATION AND A PASSION TO TURN IDEAS INTO REALITY.”
Dan Smedley
Marketing Director
DON'T GET STUNGSTANDING STILL...
SOAR ABOVE THE REST