JEKBEE & Gorilla Glue - Case Study

CASE STUDIES
JEKBEE X Gorilla Glue

CEMENTING UNBREAKABLE CUSTOMER BONDS

AUDIENCE-FIRST EXECUTION SEALED SUSTAINABLE GROWTH.

WHAT WE DID

  • THE BRIEF

    Gorilla Glue has built a reputation for manufacturing high-quality adhesive solutions, making it a household name across the world.
    To further strengthen its position as an industry leader, the company wanted to accelerate brand growth by increasing market share across their product pillars.
    JEKBEE was commissioned to devise and implement imaginative strategies in order to connect with new, relevant audiences, while tying activation back to actual sales.

  • OUR APPROACH

    A cohesive multi-channel digital activation plan to drive growth.
    Rigorous analysis paved the way for laser-targeted campaigns across the marketing funnel. This bespoke blueprint was emphatically delivered through an exquisite mix of creativity and innovation, elevating the core brand messaging so it resonated with different segments of the target audience.
    An always-on approach brought consistent front-of-mind awareness and improved visibility, bolstered by day-to-day optimisation to maximise performance.

THE RESULTS (AND STILL COUNTING …)
0
m+

impressions

0
%

brand lift

0
%

revenue growth

WE HAVE PARTNERED WITH JEKBEE FOR AROUND 5 YEARS NOW; AND THEY LEAD OUR WEB AND DIGITAL EFFORTS. JEKBEE HAS A VERY THOROUGH APPROACH TO UNDERSTANDING OUR OBJECTIVES AND ENSURES RECOMMENDATIONS AND PLANS FIT INTO OUR WIDER BUSINESS GOALS. THEY HAVE A HIGH CALIBRE OF TECHNICAL EXPERTS ON THE TEAM ALONGSIDE DEDICATED CLIENT SERVICES THAT COMBINE TO CREATE A PARTNERSHIP AND EASY WORKING RELATIONSHIP TO DELIVER EXCELLENT RESULTS. THEY ARE COMMITTED TO CONTINUOUS IMPROVEMENT AS WE STRIVE FOR EXCELLENCE TOGETHER AND HAVE PLAYED A KEY ROLE IN OUR SUCCESS OVER THE YEARS!

Jake Witherington

Marketing Director

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