We deliver you more business for less marketing spend
What is conversion rate optimisation?
Making your website work harder.
Driving visitors to your website is a waste of time, money and resource, if your visitors aren’t doing what you want them to do. Conversion Rate optimisation (CRO) is the data-driven process of turning passive viewers into active customers through improving the percentage of visitors who complete a desired action on your website; for example, an online sale, a form completion, or a newsletter sign up.
It’s an ongoing process of research, testing and refinement to understand how your audience behaves and interacts with your website, to inform strategic changes in order to effectively funnel more passive users to your conversion points.
At JEKBEE, conversion rate optimisation is more than making buttons bigger, using bolder colours or adding persuasive content to a page. It’s about improving the overall customer experience of your website to deliver a competitive advantage, creating user journeys that are creative yet logical, memorable yet simple, and engaging not overwhelming.
It's much easier to double your business by doubling your conversion rate than by doubling your traffic.
We examine data. We analyse your customers. We improve your conversions.
Small gains in conversion rate can mean massive gains in revenue. We understand the importance of making sure your website works for your customers. We perform extensive research into their online behaviour to identify opportunities, reduce drop-offs, and drive commercial benefit through improved customer experience.
Discovery & Analysis
We start by analysing your data using industry leading tools and profiling your audience to develop a deep understanding of your customers on-site behaviours, as well as their motivations, considerations and needs.
- Customer journey mapping
- Competitor analysis
- Google Analytics audit
Strategy & Roadmap
Based on our findings, we craft a strategy aligned with your business goals to solve the problems that your customers are facing on your website for maximum results. We prioritise the changes against their value to the overall user journey, time to implement, and commercial impact.
- Hypothesis formation
- User journey & conversion funnels
- Measurement framework
Experiment & Test
We implement the changes one by one and test our hypotheses against commercial objectives, to ensure the improved user experience is translating into increased conversions and a better return on investment.
- UX design & prototype creation
- A/B test implementation
- Usability testing
Test, Refine, Repeat
It’s not a linear process. We analyse the impact of the changes made and constantly refine to make sure we keep up with your customers’ ever-changing online behaviours and expectations. We create monthly reports with specific recommendations to continually improve the commercial performance of your website.
Why choose JEKBEE as your CRO agency?
We treat your money like our own and understand that every pound spent counts. We work with you, only ever making recommendations that we are confident will make a difference to the number of online visitors you convert. We’re passionate about solving problems and giving your business the tools and support to grow.